Refractory materials are important basic materials in the fields of iron and steel, non-ferrous metals, building materials, etc. They are essential supporting materials for high-temperature industries. The technological development of high-temperature industries has promoted the transformation of refractory materials. How can we get out of the downturn now?

1. Technological innovation: Under the new normal of the downturn, the development of the industry not only requires enterprises to achieve intelligent, specialized production or service through transformation and upgrading, upgrading equipment and transformation processes, reducing production costs and improving labor productivity, but also relying on Technological innovation, achieving green refractory materials, strengthening technological innovation and cooperation in production, education and research, cultivating new talents, further stabilizing product quality, and making progress together with high-temperature industries.

2. The business status of refractory enterprises is clearly differentiated. According to the survey on the operation status of key refractory enterprises, the key enterprises have the following characteristics: the receivables continue to rise, and the corporate capital pressure is further increased. In particular, profits from steel, nonferrous metals, building materials and other companies have declined, the ability to withstand risks has weakened, and cash flow has decreased. Therefore, the refractory industry should raise vigilance against bad debts.

3. The sales direction of the refractory industry, many refractory factories have no fixed salesmen, basically implement the package system, according to the performance commission. The current challenge to the refractory industry under the new model of Internet openness has been very serious. Many refractory industries now focus on one or two industries. If you want to spend the winter in the downturn of the market, you need to do something:

(1) Forming your own sales team;

(2) The sales model of introducing the Internet;

(3) The market is re-divided, and each industry must have a corresponding person in charge;

(4) Consolidate existing old customers and maintain new customers while maintaining old customers;

(5) Vigorously develop direct sales.